Focusing Upon America's Mature and Senior Population

The mature segment of America's population—50 years old and over—is growing more rapidly than any other group. That segment is expected to increase more than any other in the future. This dramatic demographic change will produce an historic shift in the structure, concerns, and life style of the entire nation.

This mature segment of our population is growing not only in numbers, but in wealth as well. Discretionary income in the United States controlled by people in the 50+ age group is available to ensure stability and financial security for this age segment. This key segment of our population has special needs, and it has the wherewithal to purchase products and services to meet those needs.

Unity, with its strong background in life insurance and annuities, is well positioned to serve one of the most vital of those needs: financial protection. We are devoting most of our efforts—in both product development and marketing—to that task.

(A brief word to our younger policyholders: we are continuing to provide for your needs as well, and we welcome new clients in your age group. It should be kept in mind that, as more and more of us—everyone who works at Unity and every policyholder we serve—enter the mature and senior age groups, our needs change, and Unity's life and annuity programs are designed to serve these lifetime needs.)

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